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Danish Design Showroom opens in China

09.09.2015  12:14

On the 7th of September, the Danish Design Showroom showcasing pieces of Danish furniture and accessories opened to the public in Chongqing Municipality.

The showroom, slated to run till the 30th of November, has gathered 21 Danish design brands in a venue that covers an area of 248 square meters.

During the nearly three-month exhibition, pieces of furniture and accessories will illustrate the concept of Danish design featuring mixes of functionality, simplicity and utter aesthetics.

Ambassador A. Carsten Damsgaard opened the exhibition together with Anja Villefrance, Danish General Consul in Chongqing.

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“Chongqing is a good example of the economic growth miracle that China has undergone in the past couple of decades. I am very excited to see this Danish Design Showroom open in Chongqing,” said Ambassador Damsgaard.

“Functionality, attention to details and simplicity are strong elements of Danish interior design. This design philosophy has influenced not only high-end Danish furniture design, but is also strongly reflected in other Danish design products.”

The showroom is hosted by the Danish Consulate General in Chongqing, Himalaya River’s Club, household product manufacturer Mexarts and Tonino Lamborghini Hotel Chongqing.

“Our showroom is the best place to interpret and explain those features. It is an opportunity for residents in Chongqing to learn about the living design of Danish style,” said General Consul Anja Villefrance.

“Danish design is not only significant to the national identity of Danes, but also part of Danish life,” said the Consul General, adding that she would conclude the essence of Danish design as simple, elegant and classic.

The showroom has been in close cooperation with Chinese interior designer Feng Huanhui, who gave it a Chinese touch.

Feng Huanhui, who had a unique opinion about Danish Design, said he is very honoured to be the interior designer of the Danish Design Showroom and to get the opportunity to display the Danish beauty in an Asian designer’s eyes.

The exhibition includes Danish brands such as Mexarts, Bang and Olufsen, Askman Furniture, Finn Juhl, Flexa, Flow Design, Georg Jensen, Jacob Jensen, JYSK, Karakter Copenhagen, Lyngby Porcelæn, Lightyears, Linedyr, Linie Design, OK Design, Roon & Rahn, Rosendahl, Skandinavisk and Studio Thomas Peter Lund.

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