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Denmark represented by record-high number of food companies to CIIE

02.11.2020  03:24
Danish food and knowhow are in high demand and will be the focus for the Danish Pavilion, when a record-breaking number of Danish participation will demonstrate strongholds at the 3rd CIIE from the 5th to the 10th of November in Shanghai.

A third-timer to China International Import Expo, Denmark will showcase its excellence in food and other sectors this year, with a delegation of 23 food and food-related companies; the largest representation of Danish food companies to participate in CIIE to date.

Hosted jointly by the Trade Council of Denmark and the Confederation of Danish Industry, the 300-square-meter Denmark Pavilion will demonstrate how Denmark’s most innovative, sustainable and effective food productions and services can meet the demand of Chinese consumers.

“Global trade is a vital part of taking the path of green and sustainable growth.  By bringing together the world’s best solutions, it is my hope that this year’s CIIE will help nurture the continuing, prosperous partnership that exists between Danish and Chinese agriculture and food producers”, says Danish Minister for Food and Fisheries Mogens Jensen.

Although, Danish food exports to China are currently dominated by pork and dairy products, at this year’s CIIE, the Denmark Pavilion will display the large diversity in the Danish food and agricultural sector, allowing Chinese businesses and investors to engage with some of the industry-leading Danish enterprises, ranging from chocolate, dietary supplement, to fruit solution and advanced food technology.

Throughout the CIIE, multiple bilateral agreements between Chinese and Danish Companies are expected to be signed. In addition, a MOU with the e-commerce platform Pinduoduo will pave the way for Chinese consumers to enjoy an even wider array of high-quality Danish products.

China is one of Denmark’s most important trading partners. In fact, within the Danish food cluster China comes out as the fourth largest market. Within recent years, the trade between Danish and Chinese companies has grown significantly. Expectations are that this year, which by chance also marks the 70th anniversary of diplomatic relation between Denmark and the People’s Republic of China, CIIE will further boost the trading relations between the two countries.

In addition to offering its best in food and drink, Denmark will also present its strongholds in environment, water, energy and design for CIIE.