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Service Team

During the later years the Chinese government has accorded great strategic priority to the development of services such as finance, logistics, high-tech, transport, education, and tourism. This development is continuing with the 13th Five-year-plan, where the service industry, by the Chinese government, has been identified as a key economic driver. The service industry expands in tandem with the continuously growing middle-class, where families spend more on services such as education, travelling and insurance.

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The Trade Council’s Service Team consists of both Danish and Chinese consultants, who together possess a vast experience and in-depth knowledge of the market as well as a large and valuable network of public institutions, industrial organizations, state-owned enterprises and private companies. China is one of the fastest growing markets in the world and at the same time they offer very attractive sourcing possibilities. The Service Team can provide unique services to Danish companies pursuing these possibilities.

In order to provide clients with the best services possible, the team focuses on the following strategically chosen areas:

  • E-Commerce
  • Hi-Fi/Acoustics
  • Vocational education
  • Airport consultancy
  • Visiting programs for VL groups, banking, pension funds etc.
  • Tourism and culture
  • Robots/automation

Consumer led growth

China has initiated a shift from investment- and export led growth to domestic consumption led growth. China has a huge urbanised middle class of over 480 million people, and is now also the largest economy in the world in terms of purchasing power. This provides plenty of opportunities for foreign companies, who are interested in entering the Chinese market - for instance within Hi-Fi and Acoustics, where Denmark is well-renowned for not only its designs but also its development skills and know-how.

Additionally, in recent years online shopping in China has experienced a huge growth driven by the younger demographics and the fact that more and more Chinese people have gained access to the internet. Imported goods account for an increasingly large share of goods sold, providing great opportunities for Danish companies. The Service team’s experienced advisors can guide you when developing your e-business in China.

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Team leaders for Service Team

Anja Villefrance
Consul General, Guangzhou
E-mail: anjvil@um.dk
Phone: +86-20-2829 7300


Nicholas Enersen
Head of Mission, Taipei
E-mail: nicene@um.dk
Phone: +886-2-2718 2101