During the later years the Chinese government has accorded great strategic priority to the development of services such as finance, logistics, high-tech, transport, education, and tourism. This development is continuing with the 13th Five-year-plan, where the service industry, by the Chinese government, has been identified as a key economic driver. The service industry expands in tandem with the continuously growing middle-class, where families spend more on services such as education, travelling and insurance.
The Trade Council’s Service Team consists of both Danish and Chinese consultants, who together possess a vast experience and in-depth knowledge of the market as well as a large and valuable network of public institutions, industrial organizations, state-owned enterprises and private companies. China is one of the fastest growing markets in the world and at the same time they offer very attractive sourcing possibilities. The Service Team can provide unique services to Danish companies pursuing these possibilities.
In order to provide clients with the best services possible, the team focuses on the following strategically chosen areas:
Consumer led growth
China has initiated a shift from investment- and export led growth to domestic consumption led growth. China has a huge urbanised middle class of over 480 million people, and is now also the largest economy in the world in terms of purchasing power. This provides plenty of opportunities for foreign companies, who are interested in entering the Chinese market - for instance within Hi-Fi and Acoustics, where Denmark is well-renowned for not only its designs but also its development skills and know-how.
Additionally, in recent years online shopping in China has experienced a huge growth driven by the younger demographics and the fact that more and more Chinese people have gained access to the internet. Imported goods account for an increasingly large share of goods sold, providing great opportunities for Danish companies. The Service team’s experienced advisors can guide you when developing your e-business in China.
Close maritime relations
Denmark and China are both leading maritime nations and have had close relation and cooperation in the field dating all the way back to the 17th century. China is today also one of the world’s largest ship building nations and thus the Chinese market is of great importance to Danish suppliers and Danish ship owners. The close cooperation in the field was further strengthened when the two countries in 2014 entered an agreement on green maritime technology and shipbuilding. This agreement has established a strong framework and new opportunities for cooperation between Danish suppliers of green maritime solutions and Chinese shipyards.
In 2015 the Service Team has been supplemented by a growth advisor who with his expert knowledge and vast experience within the maritime field will work to further deepen the dialog with Chinese authorities as well as accelerating cooperation between the two nations and opportunities for Danish companies.