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China-Denmark Tourism Year 2017 launched in Beijing

27.02.2017  09:39

On Friday, 24 of February, visiting Danish Minister of Industry, Business and Financial Affairs, Brian Mikkelsen, and Chairman of China National Tourism Administration, Li Jinzao, jointly opened the China-Denmark Tourism Year 2017 in Beijing.

During the launch event, the Memorandum of Understanding (MoU) Regarding Cooperation on Tourism Year was signed between the two high-level representatives from Danish and Chinese governments, marking the official start of the year-long program full of events engaging every segment of the travel industry in both countries.

They also read the congratulatory letters from Danish Prime Minister Lars Løkke Rasmussen and Chinese President Xi Jinping, and delivered respective keynote speeches on the prospects for bilateral tourism cooperation in the future.

“It is my great pleasure to be here witnessing the opening of China-Denmark Tourism Year 2017. From the very beginning, this year bodes well for more exchanges between our two countries. Not only will tourism remain popular between the peoples, but also will we see cooperation potentials in various fields where Denmark has peerless expertise and know-how in the world, such as fashion and design, green energy, food and agriculture and health,” said Brian Mikkelsen, Danish Minister of Industry, Business and Financial Affairs.

“We warmly welcome you to Denmark. It is an ideal travel destination. No matter you are solo travelers, or family with kids, or business people, the country has a wide range of tourist attractions and spots catering to different demands and purposes, leisure and work alike,” the Minister added.

Chairman of China National Tourism Administration, Li Jinzao reads the congratulatory letter from Chinese President Xi Jinping

Danish Minister of Industry, Business and Financial Affairs, Brian Mikkelsen delivers a keynote speech

Several other tourism cooperation agreements were signed, including the one between Baidu Maps and the Royal Danish Embassy in Beijing, between VisitDenmark and China UnionPay, and between VisitDenmark and air-carrier SAS.

The Royal Danish Embassy in China and Baidu Maps sign a cooperation agreement

Jan Olsen, CEO of VisitDenmark, gave a presentation on upcoming projects and activities related to the Tourism Year, such as the launch of the app Danish Map and of Online Danish Shopping Guide.

Before dinner, Danish vibraphonist Martin Fabricius and guitarist Neff Irizarry brought a musical performance, while ballet dancers from Steen Koerner Studio troupe presented the episode of Hans Christian Andersen: Real Love.

Some 200 guests from related Chinese government organizations, tour operators in both countries, large industry players such as airlines and travel review websites, media and other entities attended the opening event.

Danish Minister of Industry, Business and Financial Affairs, Brian Mikkelsen and Chairman of China National Tourism Administration, Li Jinzao visit the joint exhibition area

Danish Minister of Industry, Business and Financial Affairs, Brian Mikkelsen, Ambassador of Denmark to China, A. Carsten Damsgaard and Chairman of China National Tourism Administration, Li Jinzao



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